What The Hell? WHY?!

Why am I allowing companies to litter my BMW 7series with 200 stickers? As a digital strategist, I see too many people petrified to take chances when it comes to social media. Clueless on how to measure ROI; unwilling to take any risks. So, to prove a point, I'm putting my dream car on the chopping block, sacrificing it for the greater good Internet meme glory.

To make this experiment interesting, I've imposed some restrictions. The only social networks I am using to broadcast my message are Twitter and Facebook. Videos are hosted on Vimeo and photos on Flickr. All other chatter on this project is 100% viral.

What I'm Trying To Accomplish

• Prove brands can make a significant impact in the sub $1000 investment using Twitter
• Huge ROI from my $10 investment (unless you assess a value of my car's aesthetics!)
• Use this as a platform to develop relationships with 200 companies that "get it"
• Have one hell of a story!

Still don't get it? See what the press has to say about me and Brand My BMW.